Does fashion have to be for the younger generation? Newcastle’s 68 years old fashion grandpa

For a long time, when talking about street labels and fashion, people always have young faces in their minds. These seem to be the exclusive topics of young people. However, is fashion just for the young generation?

Fashion labels are not really niche culture, they are breaking the boundaries with high fashion, and gradually become the mainstream street fashion.

It is highly praised by the contemporary young people in the global street culture dissemination increasingly accelerated wave.

However, there is a common misconception that fashion is the business of young people.

It is undeniable that young people are in the majority, but fashion and street labels are belonging all ages, whether you are 90 or 10 years old, you can follow trends and fashions. It’s an attitude. It’s a pursuit of a better life.

Doug Ellison, 68years old who is the owner of seven tide shop in Newcastle and has run them for 33 years since 1987.

Doug said that the reason why he opened the tide shop because of his love for street culture, and he thinks those tide shop that originate from street culture are bolder in design, can fully express his personality, and then opened his path to fashion.

Back to the birth of street culture, it is due to the differences between race, nationality, region, culture, they collide with each other, and merge to nurture music, art and clothing.

So, in this context there are young people and street trends that are not against the grain, whereas stooped old people in fashionable clothes seem a bit rebellious.

Doug said: “in fact, hipster elder are a normal part of fashion culture, fashion has no age, just whether you love it.”

However, the trend today is full of following and showing off, and this phenomenon has affected the nature of the trend. Doug said,

“fashion isn’t just about clothes, it’s about pure love, and that’s why I started this store.”

Fashion is not just about supreme, Stussy and other brands that are hot today, it’s about a way of life, a blend of attitude, passion, choice, cognition and other elements of the blend.

Fashion is not Forever 21, fashion is Forever Young. Young people in the pursuit of fashion, but also hope achievement is the love of their heart.